Internet shopping is one of the most curious activities. As a matter of fact, it is one of these concepts that are successful in spite of itself. People are choosing to shop online over going to the physical retail locations. This shows that the internet companies must be doing something right because there are plenty of disadvantages to shopping online compared to shopping in stores. For one thing, people have to pay a little more than in stores because they have to pay for shipping in many cases. Then they have to wait a little bit in order to receive the item.


Another disadvantage to shopping online is that it lacks some of the features that a physical store has. For instance, the fashion retailers that are run online do not have a fitting room for people to try on clothing. However, many people are leaving the physical stores in order to shop online. The crazy thing about this is that the size of the clothing depends on the store. Many people say that the sizing of the fashion industry is all over the map depending on the designer. This is one of the reasons that it is important for people to try on clothes in the store.


Given that the internet is attracting customers in spite of all of its disadvantages is a testament to the market strategies of companies like Fabletics and Amazon. Amazon is one of the leaders in the fashion industry. Therefore, given that the online companies are beating out the physical based companies, it is important to look at what they are doing right. Fortunately, there are a ton of things that Fabletics is doing right that even Amazon has yet to catch up with.


One thing that Fabletics is doing that many of the other fashion retailers is not doing is focusing on the individual. The online fashion retailer is making sure that each member feels welcome and valued. There are many cases of brands that treat the customer like they are not appreciated. This often sends the customer running the other way. However, Fabletics makes sure that the customer knows that she is appreciated when she shops there.