Since the construction of the Manaira Shopping Mall in 1989, the lives of the people of Joao Pessoa have tremendously changed. The launch of the mall improved both the social life and the economic well-being of the people. The conduciveness of the shopping center provides a place where people can meet, eat, drink, and enjoy the various facilities at their disposal. The proprietor of the mall is none other than Roberto Santiago. A native of Joao Pessoa, who began his entrepreneurial journey by distributing carton folding to various companies in Brazil. After accumulating a substantial amount of wealth, Santiago shifted to real estate. He bought the piece of land where the largest mall in Paraiba State stands today. The facility sits on 92,500 square meters and thus can be able to accommodate thousands of shoppers and tourists per day. There is ample parking that can accommodate more than 3,000 cars.


Manaira Shopping Center is the crown jewel of Joao Pessoa. It has state of the art CCTV surveillance ensuring the safety of the visitors and their belongings. Roberto Santiago has invested heavily in the entertainment section that hosts cinema halls, electronic amusement park, a gaming area, and a bowling space. The movie theaters are fitted with 3D enabled screens thus watching a movie is an experience of a lifetime. The center provides a family friendly environment where parents and their kids can enjoy and create memories.


The shopping facility is also home to many brands that have set up shops where they display their various goods and services. It is home to food courts, learning institutions, banks, and more than 280 stores selling different products such as clothes, jewelry, furniture, and electronics. Just recently, the food court was expanded to accommodate all restaurants according to appetite and budget. It now hosts pocket-friendly fast foods joints like KFC and high-end dining restaurants like Waynes and Capital Steakhouse. Another excellent feature of the mall is the air-conditioned Domus Hall situated on the roof. Space is ample enough to host large conferences, exhibits, fairs, and concerts of more than 10,000 people. What makes it more suitable for shows and theatrical productions, is the advanced sound system and acoustic equipment’s installed.


Roberto Santiago continues to renovate and expand Manaira Shopping center with the sole objective of ensuring the mall remains the tourists and shoppers favorite. Roberto is also an inspiration to many kids around Joao Pessoa who have grown up hearing his name and praises around all parts of Brazil. He has contributed to the growth of the Brazilian economy. Through his various real estate ventures, he has attracted many investors into the country. Roberto Santiago holds a business administration degree from Pio X Marist College.