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Lori Senecal Talks about Innovation and its Importance in Marketing

Making it in the corporate world is no easy feat especially as a chief executive officer. As for Lori Senecal, she has managed to achieve a lot as an executive leader. She has been shaped for this role by her educational background and her innovative mind. Currently, Lori Senecal plies her trade as the chief executive officer of a firm called CP+B, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. She has served in the same position in a company called KBS. With her current role with CP+B, she is charged with many responsibilities such as focusing on the strategic vision of the company as well as working with the partners of the company to ensure there is cross-collaboration and growth.

With her previous role as the global executive chairman of KBS, her main responsibility was developing the company’s global vision and fueling growth. At this position, she was able to spark genuine innovation and at the same time strengthen the brand of the company. Her main beliefs when working with KBS revolved around startup investment, incorporation of technology as well as content creation. She is also known for encouraging employees to chase after their dreams and for this reason, she has managed to win many awards over the years. She recorded unmatched success when working with KBS as she managed to grow the firm to a 900 employees firm having started with less than 200 employees. This meant that the organization was recognized as one of the best places to work in New York City.  Some of these clients were Victoria’s Secret PINK, BMW, American Express, William Grant & Sons, TE Connectivity, Vanguard, Simmons Beddings as well as HomeGoods and Harman.

Lori Senecal has also been involved with another other organization called McCann Worldgroup where she served as global chief innovation officer. At this company, she is well remembered for her role in the formation of the young adult marketing unit called the TAG ideation. This exemplary career has seen her receive several awards that include the Woman to Watch in the year 2014 and the Quantum Leap Award for the year 2013, according to Huffingtonpost.com. She serves as a board member for a company called MDC Partners.

In her 3% Conference speech, she said one the issue of advising other women, she asks them to follow in the footsteps of their predecessors in using respect and empathy for the consumer.

Reference: https://www.fastcompany.com/person/lori-senecal


1 Comment

  1. Itzel Ryland

    The success she enjoyed with this firm can only be explained by the blue chip clients she managed to bring in. She also tells them to continue believing in themselves and their instincts. It is very important for them to understand that what is here: http://bsomeday.org/planning-dissertaion-writing-process/ was actually written for them too.

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